Financial consultancy cuts content costs 62% with Genlyst AI, saving £25K yearly & boosting inbound leads 22% through faster, SEO-ready blogs & posts.
A UK-based financial consultancy had reached a point where referrals and word-of-mouth were no longer enough to keep their pipeline healthy. They needed to build trust with a wider audience, and they knew content was the way to do it. Blogs, LinkedIn posts, and thought-leadership articles could position them as experts and bring in inbound leads.
The problem? They didn’t have time to write. Every consultant was busy serving clients, and content creation always slipped to the bottom of the list. To fix this, they hired a marketing agency.
At first, it seemed like the right move. But soon, frustration set in. The firm was spending £3,500 every month for just four posts. The drafts were late, often taking 10+ days to arrive. Even worse, they didn’t sound like the consultancy at all generic tone, filler phrases, and little depth. Instead of freeing up their time, the consultants ended up rewriting large sections themselves. Publishing became irregular, which meant search engines ignored them and their visibility stayed flat.
The agency model was draining their budget, their patience, and their chance to compete online.
The Switch to Genlyst
That’s when they decided to try Genlyst AI. The first week was eye-opening. What used to take six hours of brainstorming and writing now took just 15 minutes. Genlyst’s drafts came out structured, SEO-ready, and aligned with the consultancy’s voice. Consultants who previously dreaded editing now only needed to make minor tweaks before posting.
And then came the real kicker: the costs. Instead of burning £3,500 per month on agency retainers, their new spend was £1,350 a month covering Genlyst’s subscription plus a bit of light in-house editing. They had cut more than half their budget without sacrificing quality. In fact, quality improved because they were finally in control.
The Results They Saw
Within three months of switching, the consultancy was saving £25,800 a year on content production. Their per-post cost fell from £875 to £112. With the time and money freed up, they could finally stick to a weekly publishing schedule. This consistency boosted their SEO, helped their posts rank for niche financial terms, and made them discoverable to an audience they couldn’t reach before.
The inbound results were clear: 22% more leads came through in that first quarter. These weren’t random clicks; they were qualified leads from businesses who had read their content and trusted their expertise. For a consultancy, that level of trust is gold.
How They Compare to Others
The average SME pays £500–£1,500 per blog when outsourcing content to agencies or freelancers. This consultancy broke that cycle. By using Genlyst, they slashed costs to under £120 per post, while publishing more frequently than ever before. Instead of stretching their budget for four generic blogs a month, they now had the power to publish as much as they wanted, when they wanted, at a fraction of the cost.
And because the content came from their own platform, they could easily experiment with LinkedIn posts, website articles, and client updates without waiting weeks for an external team.
The Impact on the Team
One of the biggest hidden wins was inside the consultancy itself. Before Genlyst, consultants dreaded reviewing agency drafts because it always meant long editing sessions late at night. Now, they could generate a piece in minutes, make small adjustments, and get back to client work. Morale improved because the content process stopped feeling like a chore.
Instead of content being “someone else’s job,” the whole team felt empowered to share ideas and see them published quickly. This not only gave them better marketing output but also created a stronger sense of ownership over their brand voice.
The Bottom Line
For this consultancy, Genlyst was more than just a tool it was a turning point. They saved money, saved time, and gained control over their content strategy. By cutting production costs by 62% and driving more inbound leads, they turned content from a painful expense into one of their strongest growth channels.
If you’re still paying agencies too much for too little, ask yourself: how much longer can your business afford to wait for results?
Book a Genlyst demo today and see how much you could save while scaling your content.